PNKids

Trusted Nutrition for Growing Kids

Singapore’s No.1 children’s supplement brand — delivering effective, enjoyable, and parent-trusted nutrition through a science-backed and scalable product platform.

Singapore No.1 Ages 2+ Science-backed Parent-trusted

PNKids is a leading children’s nutrition brand developed to support growth, immunity, and everyday wellness for kids aged 2 and above.

Designed for both children and parents, PNKids combines high-quality ingredients, functional formulations, and enjoyable delivery formats, making daily nutrition simple, consistent, and effective.

Supporting healthier, happier growth for children — every day.
Learn more: www.pnkids.com

BRAND POSITIONING

A Complete Children’s Nutrition Platform

Built to support children’s development across key health needs.

Daily nutrition and essential vitamins
Growth and physical development
Immunity and overall wellness
Cognitive and brain development

With science-backed formulations and strong product design, PNKids ensures children receive the nutrients they need in formats they enjoy and routines they can sustain.

Designed for Kids. Trusted by Parents.

Pectin-Based Gummies

Made with plant-based pectin, delivering a soft, enjoyable texture that children love and parents trust.

Better Taste, Better Consistency

Delicious natural flavours help children stay consistent with daily supplementation, especially for picky eaters.

Clean & High-Quality Formulations

Free from artificial colours and preservatives, using premium-grade ingredients with a strong focus on safety and quality.

Functional, Targeted Solutions

Formulated to support key needs such as immunity, growth, energy, and cognitive development in growing children.

INCONTECH 360° SYSTEM

Powered by INCONTECH’s 360° Brand System

From product development to retail performance - built for scale, consistency, and sustained growth.

PNKids is developed and scaled through INCONTECH’s integrated 360° ecosystem - ensuring every product is relevant, compliant, and commercially successful across markets.

INCONTECH 360° SYSTEM
PNKids 360 degree brand system
01

Consumer Insight & Product Development

Products are designed around real parenting challenges, from picky eating habits to daily nutrient gaps, delivered in enjoyable formats that improve compliance and consistency.

02

Regulatory & Quality Assurance

Formulations follow strict quality standards, using premium ingredients and clean-label principles with no artificial colours, no preservatives, and gelatin-free formats, aligned with regional regulatory frameworks.

03

Brand & Demand Generation

Marketing strategies are built to create trust with parents and generate consistent consumer demand, supporting repeat purchase and brand loyalty.

04

Retail & Channel Execution

Strong presence across pharmacy, modern trade, and multi-channel retail environments ensures accessibility, visibility, and clear category positioning.

05

Sell-Through Optimization

Designed for repeat consumption, PNKids benefits from strong taste, easy routines, and demand-led strategies, driving consistent product off-take and retail performance.

PNKids is not just a supplement brand - it is a scalable children’s nutrition platform built for both consumer trust and commercial success.

Expanding Beyond Supplements

PNKids is extending into adjacent health categories, including functional health foods designed for children.

This expansion strengthens PNKids as a complete children’s wellness platform — supporting nutrition not only through supplements, but also through everyday food formats aligned with modern lifestyles.

RETAIL & DISTRIBUTION

Built for Retail & Distribution Success

PNKids is developed with strong commercial performance in mind, combining high parent trust, daily relevance, and child-friendly product design to support retail growth.

01

High Parent Trust

PNKids is built around family trust, daily relevance, and child-friendly formats that encourage repeat use.

02

Clear Children’s Category Positioning

The brand is clearly positioned within children’s nutrition, making it easy for retail channels to communicate and organize.

03

Strong Everyday Consumption

Products are developed for daily use, helping support repeat purchase behavior and sustained sell-through.

04

Scalable Across Markets

PNKids is designed for regional adaptability, with clean-label principles and broad appeal across growing family wellness markets.

05

Commercially Attractive Portfolio

With strong relevance across growth, immunity, and daily nutrition, PNKids supports both category breadth and retail performance.

PNKids delivers both consumer trust and commercial performance, making it a strong children’s nutrition partner brand across markets.

Discover PNKids

Supporting healthier, happier growth for children — every day.